What is GEN?

GEN applies data-driven approaches to bring gender parity to the workforce. We employ the principle that you get the behavior you measure to create aspirational business models that harness the full potential of all employees. We've set bold goals to be a national force for change by partnering with conscious companies to elevate gender equality to a business imperative.

GEN goes far beyond the well-documented pay gap to incorporate the spectrum of mechanics and cultural practices that undo gender inequality, from unconscious bias in business meetings to unequal opportunities for mentoring to slanted performance evaluations. By identifying the business practices proven to promote gender equality, GEN takes the guesswork out of attracting and retaining the gender-balanced, talented workforce critical to an organization’s success.

GEN is a data-driven, practical power tool for change, and we need it now more than ever.